LxU × OPPO | OPPO R17 新机预热动画
2018Y10M01D
LxU 受邀为 OPPO 打造一条为新机预热的视频。视频重在展示 OPPO 新机的三大功能卖点。视频以一枚光球带入，贯穿全篇，引导视线，呼应 OPPO 新机“随光而变，心动所在”的传播主题。
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LxU was invited to create a pre-release video for OPPO R17 to show the three unique selling points of the new phone. The video uses a light ball going through the whole video to guide eyesights, and also indicates the communication theme: move with lights, where heart beats.
Client - OPPO
Creative Agency - LxU Studio
Project Director - 李雨/Levi & 魏婷婷/Una
Design - 姜帆/Fan
Storyboard - 王英飞/BigF
Animation - 张思杰/Sijie & 岳昕宇/Shouzhang
Copy - 杨洋/Yang
Account Excutive - 温庆德/Ted
Music - Zing Audio
